Tag Archives: Marketing

google analytics and referring sites – where to place your advertising dollars

I encourage all of my clients to sign up for google analytics. It is free. It is easy to install on your website or blog, and it gives incredibly useful information about your website traffic.

Everybody is tightening their budgets right now, and where to place your online advertising dollars is a big question. Not only does google analytics let you see which websites are sending traffic to your website, it lets you search those statistics.

Today one of my online advertising links was up for renewal. I thought to myself, before I spend this money, I want to see if this site is actually directing visitors to me. I logged into google analytics. I clicked on the date range and set it from January 1st, 2008 until the present. I clicked on “Traffic Source” then clicked on “Referring Sites”, and it pulled up a graph with the site usage starting with the sites that refer the most traffic – but here is the secret weapon – at the bottom of that graph is a search field.

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I typed in the name of the website that was selling me the link to see exactly how much traffic they had sent me last year. I found out the exact number of visits to my website in one year resulted from that advertising. What a powerful tool this is! Now, with the help of google analytics, I can make really informed decisions, very easily, about what sites are sending me clients and which aren’t. Being able to search the data for the specific website address is an incredible feature. It saved me so much time. With just two clicks, I could see exactly how much traffic a given site was sending me within a specific date range.

If you don’t have a google analytics account, and you run a blog or website, I encourage you to sign up for one today. Being able to view referring sites is the tiniest fraction of the useful information that it will supply to you concerning the visitors to your website, where they come from, how they navigate your site, which pages they land on and how long they stay. Even if you’re not going to look at the data right now – sign up and start compiling the data. Just go to http://google.com/analytics

Webcams: an easy and inexpensive way to get a webcast up on your intuitive-website

These days many of us telecommute – we work from a home office, or we work from a location that is far, far away from our clients. Our clients and colleagues may know us as a voice on the phone, and an e-mail correspondent. A number of you, my goffgrafix.com and intuitive-websites.com clients, I have never met face to face.

Putting a video on your website is a great way to form a personal connection with your website’s visitors and with your clients. And so, to practice what I preach, I have decided to experiment with different media so that I can teach you what I learn. With the content management systems that I have programmed for you all, adding a video to your website can be very easy and inexpensive – even free, if you already have a webcam.

For my first adventure into video recording, I purchased an inexpensive webcam from <a href=”http://logitech.com” title=”Logitech.com” target=”_blank”>http://logitech.com</a>. This is a devise that plugs into the USB port of my computer. Now, when I launch my ichat program (I am on a mac), there is a little camera icon as opposed to a phone icon, and if I click on that camera icon,  on my computer screen, I can view what the camera is pointing to. You can use a webcam with skype and <a href=”http://dashboard.aim.com/aim”>aim</a> as well. This logitech cam does not integrate with my iMovie software, however, it probably would integrate with movie editing software on a windows machine.

My webcam is perched on the top of my computer and is pointing at me. This was a bit of a shock at first, to tell you the truth. Working from a home office, I had become accustomed to being hidden, reclusive. How many of us who work at home, stumble from bed to our computers and check our email before even brushing our teeth in the morning? and before you know it, you are busy working away in your pajamas.  Using a webcam invites people into your private space. Now, all of you can see through this window on my computer, that my home office  is  cluttered, and that I work in an environment of creative chaos.

If you want a more formal and professional video presentation for your webpage, I suggest that you put some sort of screen or blank wall behind yourself.  However, a webcam is an informal tool at best.

I purchased a software from <a href=”http://ecamm.com” target=”_blank”>http://ecamm.com</a> that records video conferencing, and I used that to record myself talking. I also experimented with using <a href=”http://www.ambrosiasw.com/utilities/snapzprox/” target=”_blank”>SnapZ Pro X software</a> which can record my desktop. On a windows machine, I could use <a href=”http://www.techsmith.com/camtasia.asp” target=”_blank”>Camtasia Studio</a> to record the video conference.

I did some quick editing of the recording in iMovie HD, and then uploaded it to google. If you are on a windows machine, you can edit with windows movie maker, a free software. Once uploaded, google generated the code that I needed to embed the video into my website.

This is a really easy way to make an informal video to put on your website.

Keep in mind that any video that you upload to google or youtube.com is going to be distributed throughout the internet – so use that to your advantage. Put your website address on your video. Introduce yourself and your services. Having your videos in the public domain can be a form of grass roots marketing, if done correctly.