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	<title>a blog by heather goff &#187; Social Media</title>
	<atom:link href="http://goffgrafix.com/blog/index.php/category/social-media/feed/" rel="self" type="application/rss+xml" />
	<link>http://goffgrafix.com/blog</link>
	<description>excerpts from my journey in website development and social media</description>
	<lastBuildDate>Thu, 13 May 2010 15:53:51 +0000</lastBuildDate>
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		<title>Adding an image with link to your blog&#8217;s side bar</title>
		<link>http://goffgrafix.com/blog/index.php/2010/03/adding-an-image-with-link-to-your-blogs-side-bar/</link>
		<comments>http://goffgrafix.com/blog/index.php/2010/03/adding-an-image-with-link-to-your-blogs-side-bar/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 23:12:14 +0000</pubDate>
		<dc:creator>Heather Goff</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tutorials]]></category>

		<guid isPermaLink="false">http://goffgrafix.com/blog/?p=415</guid>
		<description><![CDATA[Adding an image with a link to your blog&#8217;s side bar is a great visual tool for promoting something within the blog, or for offering visual call outs to other websites. It is not quite as easy as a drag and drop tag cloud, however, it is not hard to do either, once you know [...]]]></description>
			<content:encoded><![CDATA[<p>Adding an image with a link to your blog&#8217;s side bar is a great visual tool for promoting something within the blog, or for offering visual call outs to other websites. It is not quite as easy as a drag and drop tag cloud, however, it is not hard to do either, once you know a little bit of html code.</p>
<p>The first thing to do is to upload the image to your blog media library.</p>
<p>Make sure that the dimensions of the image will fit within your blog&#8217;s side bar dimensions. I would suggest keeping the image under 200 pixels wide. The image needs to be a png, jpg or gif image.<br />
Click on the &#8220;Add New&#8221; under the Media bar in your wordpress dashboards left navigation (see image)</p>
<p><a href="http://goffgrafix.com/blog/wp-content/uploads/2010/03/blog-widget1.jpg"><img class="size-full wp-image-416 alignnone" title="blog-widget1" src="http://goffgrafix.com/blog/wp-content/uploads/2010/03/blog-widget1.jpg" alt="" width="164" height="191" /></a></p>
<p>Once on the upload media page, click on the button to choose the files to upload, browsing for the image on your computer.<a href="http://goffgrafix.com/blog/wp-content/uploads/2010/03/blog-widget2.jpg"><img class="alignnone size-full wp-image-417" title="blog-widget2" src="http://goffgrafix.com/blog/wp-content/uploads/2010/03/blog-widget2.jpg" alt="" width="487" height="191" /></a></p>
<p>Once you&#8217;ve selected the file and upload it, copy the FILE URL. This is important. Select it, copy it, and paste it into a sticky note or a document so that you can retrieve it later. (see image below)</p>
<p><a href="http://goffgrafix.com/blog/wp-content/uploads/2010/03/blog-widget31.jpg"><img class="alignnone size-full wp-image-419" title="blog-widget3" src="http://goffgrafix.com/blog/wp-content/uploads/2010/03/blog-widget31.jpg" alt="" width="689" height="384" /></a></p>
<p>Now that you have the location of the image on the server, Save all changes and go to the Widgets area of your wordpress admin (under Appearance)</p>
<p><a href="http://goffgrafix.com/blog/wp-content/uploads/2010/03/blog-widget4.jpg"><img class="alignnone size-full wp-image-421" title="blog-widget4" src="http://goffgrafix.com/blog/wp-content/uploads/2010/03/blog-widget4.jpg" alt="" width="166" height="105" /></a></p>
<p>Then select the side bar that you want to place the image with link into &#8211; the left side bar (Sidebar 1), or the right side bar (Sidebar 2).</p>
<p><a href="http://goffgrafix.com/blog/wp-content/uploads/2010/03/blog-widget8.jpg"><img class="alignnone size-full wp-image-422" title="blog-widget8" src="http://goffgrafix.com/blog/wp-content/uploads/2010/03/blog-widget8.jpg" alt="" width="461" height="70" /></a></p>
<p>Find the text widget in your widget selections. click on the text widget, hold it down and drag it onto the side bar where you want the image to go.</p>
<p><a href="http://goffgrafix.com/blog/wp-content/uploads/2010/03/blog-widget9.jpg"><img class="alignnone size-full wp-image-423" title="blog-widget9" src="http://goffgrafix.com/blog/wp-content/uploads/2010/03/blog-widget9.jpg" alt="" width="531" height="239" /></a></p>
<p>Once you&#8217;ve dragged the widget to the side bar, click on the down arrow to open it up so that you can edit it.</p>
<p><a href="http://goffgrafix.com/blog/wp-content/uploads/2010/03/blog-widget5.jpg"><img class="alignnone size-full wp-image-424" title="blog-widget5" src="http://goffgrafix.com/blog/wp-content/uploads/2010/03/blog-widget5.jpg" alt="" width="461" height="486" /></a></p>
<p>Here is what you want to type:</p>
<p>(<strong>NOTE:</strong> When I say &#8220;image-location&#8221;, I am referring to the location of the image that you uploaded to your media library. You copied that location and saved it. When I say &#8220;link-url&#8221;, I am referring to the website address that you want to link to, be it a page on your blog or another website.)</p>
<p><strong>&lt;a href=&#8221;<span style="color: #ff0000;">link-url</span>&#8220;&gt;&lt;img src=&#8221;<span style="color: #ff0000;">image-location</span>&#8221; border=&#8221;0&#8243; /&gt;&lt;/a&gt;</strong></p>
<p><strong>Tip 1</strong>: if you want the link to open in a new window, include  target=&#8221;_blank&#8221;   in the &lt;a&gt; tag.</p>
<p>For example, <strong>&lt;a href=&#8221;<span style="color: #ff0000;">link-url</span>&#8220;  target=&#8221;_blank&#8221;&gt;&lt;img src=&#8221;image-location&#8221; border=&#8221;0&#8243; /&gt;&lt;/a&gt;</strong></p>
<p><strong>Tip 2: </strong>Make sure to include the http:// at the beginning of your link-url. (see image below)</p>
<p><a href="http://goffgrafix.com/blog/wp-content/uploads/2010/03/blog-widget6.jpg"><img class="alignnone size-full wp-image-425" title="blog-widget6" src="http://goffgrafix.com/blog/wp-content/uploads/2010/03/blog-widget6.jpg" alt="" width="461" height="481" /></a></p>
<p>When you are done, hit the Save button.</p>
<p>Make sure to check it out on your blog to make sure it worked.</p>


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		<title>adding e-commerce to your blog</title>
		<link>http://goffgrafix.com/blog/index.php/2009/04/adding-e-commerce-to-your-blog/</link>
		<comments>http://goffgrafix.com/blog/index.php/2009/04/adding-e-commerce-to-your-blog/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 00:45:42 +0000</pubDate>
		<dc:creator>Heather Goff</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tutorials]]></category>

		<guid isPermaLink="false">http://goffgrafix.com/blog/?p=332</guid>
		<description><![CDATA[Adding e-commerce to your blog is easy with paypal. If you have a paypal standard business account, you can easily generate sophisticated &#8220;add to cart&#8221; or &#8220;buy now&#8221; or even &#8220;donate&#8221; and &#8220;subscribe&#8221; buttons to your blog posts. This is an inexpensive way to add shopping cart options to your blog. This video shows how [...]]]></description>
			<content:encoded><![CDATA[<p>Adding e-commerce to your blog is easy with paypal. If you have a paypal standard business account, you can easily generate sophisticated &#8220;add to cart&#8221; or &#8220;buy now&#8221; or even &#8220;donate&#8221; and &#8220;subscribe&#8221; buttons to your blog posts. This is an inexpensive way to add shopping cart options to your blog. This video shows how easy it is to log into your paypal account and generate the code to add a shopping cart button to your blog posts. Paypal takes a percentage of your sales, similar and comparable to other merchant services, but it charges no monthly fees. I recommend paypal to my clients, and, when shopping online, I prefer to check-out with paypal whenever the option is given me. In the video below, I show how easy it is to create e-commerce buttons for your blog.</p>
<p><object width="500" height="377"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=4286026&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=4286026&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="377"></embed></object></p>
<p>
If you found this tutorial useful, feel free to test the button below and make a donation.</p>
<form action="https://www.paypal.com/cgi-bin/webscr" method="post">
<input name="cmd" type="hidden" value="_s-xclick" />
<input name="hosted_button_id" type="hidden" value="4472021" />
<input alt="PayPal - The safer, easier way to pay online!" name="submit" src="https://www.paypal.com/en_US/i/btn/btn_donate_SM.gif" type="image" /> <img src="https://www.paypal.com/en_US/i/scr/pixel.gif" border="0" alt="" width="1" height="1" /><br />
</form>


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		<title>embedding flickr slideshows with video into your blog</title>
		<link>http://goffgrafix.com/blog/index.php/2009/03/embedding-flickr-slideshows-with-video-into-your-blog/</link>
		<comments>http://goffgrafix.com/blog/index.php/2009/03/embedding-flickr-slideshows-with-video-into-your-blog/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 16:34:53 +0000</pubDate>
		<dc:creator>Heather Goff</dc:creator>
				<category><![CDATA[Adding slideshows to blogs]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tutorials]]></category>

		<guid isPermaLink="false">http://goffgrafix.com/blog/?p=236</guid>
		<description><![CDATA[Flickr has a pro membership. For 24.95/year or $47.99 for two years, you get unlimited uploads and storage, unlimited sets and collections, access to your original files, stats on your account, add-free browsing and sharing and video upload tools.  Flickr&#8217;s pro membership lets you upload video clips up to 90 seconds in length and 150mb.
Flickr [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://flickr.com/upgrade/" target="_blank">Flickr has a pro membership</a>. For 24.95/year or $47.99 for two years, you get unlimited uploads and storage, unlimited sets and collections, access to your original files, stats on your account, add-free browsing and sharing and video upload tools.  Flickr&#8217;s pro membership lets you upload video clips up to 90 seconds in length and 150mb.</p>
<p><strong>Flickr slide shows are not the most elegant, but with the ability to add video, what a great addition this can be to your blog or website!</strong></p>
<ul>
<li>on a travel site or real estate site, to show a montage of photographs and  videos of a featured location</li>
<li> on a cooking site, to intersperse &#8220;how to&#8221; video and photos of the final products</li>
<li>start a photo slide show with a video introduction.</li>
<li>piece together a slide show of multiple videos &#8211; to create a full length tutorial or demo.</li>
</ul>
<p>In<strong> three easy steps</strong> you can create a set of photos and videos on flickr, and then embed that set into your blog or web page.</p>
<ol>
<li>Log into flickr, go to upload photos and videos (under the &#8220;You&#8221; menu in the top navigation). Upload your photos and videos. Make sure you have selected that anyone can see your photos.</li>
<li>Once your photos and videos are uploaded, click on the &#8220;Organize&#8221; link in the top navigation, and then click on &#8220;Sets and Collection&#8221;.  In the top left click on &#8220;Create a new set&#8221;, and drag your photos and videos from your photo stream at the bottom of the page onto your set. Your screen should look like this:<br />
<img class="alignnone size-medium wp-image-237" title="flickr-new-set" src="http://goffgrafix.com/blog/wp-content/uploads/2009/03/flickr-new-set-300x273.jpg" alt="flickr-new-set" width="300" height="273" /></p>
<p>Once you&#8217;ve dragged all the photos and videos into your set, hit the save link at the bottom of the left column to save your new set.</li>
<li>Click in the top right the link that says, &#8220;Your photostream&#8221; to return to your photos. In the right column you should see your sets. Click on the image representing the set that you want to share, and then click the &#8220;slide show&#8221; link in the top right. When the slide show loads, click the &#8220;Share&#8221; link in the top right. This will give you embed code to add it to your blog or website. Make sure you switch to the html view in your blog editor before pasting in the code.</li>
</ol>
<p>I created a set of images of our puppy, and included a quick video that I shot this morning &#8211; just to test how it would work.</p>
<p><strong>View my slide show of our miniature schnauzer, Rosco, below.</strong></p>
<p><object width="400" height="300"><param name="flashvars" value="&#038;offsite=true&amp;lang=en-us&#038;page_show_url=%2Fphotos%2F33383906%40N03%2Fsets%2F72157614614611262%2Fshow%2F&#038;page_show_back_url=%2Fphotos%2F33383906%40N03%2Fsets%2F72157614614611262%2F&#038;set_id=72157614614611262&#038;jump_to="></param><param name="movie" value="http://www.flickr.com/apps/slideshow/show.swf?v=67348"></param><param name="allowFullScreen" value="true"></param><embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/slideshow/show.swf?v=67348" allowFullScreen="true" flashvars="&#038;offsite=true&amp;lang=en-us&#038;page_show_url=%2Fphotos%2F33383906%40N03%2Fsets%2F72157614614611262%2Fshow%2F&#038;page_show_back_url=%2Fphotos%2F33383906%40N03%2Fsets%2F72157614614611262%2F&#038;set_id=72157614614611262&#038;jump_to=" width="400" height="300"></embed></object></p>
<p>If you don&#8217;t want people to be able to download your flickr photos, when you log into flickr, in the top navigation under &#8216;You&#8217;, choose &#8216;Your account&#8217; and then click on the &#8216;privacy and permissions&#8217; tab. The first setting is &#8220;Who can download your pictures&#8221; and there is an &#8216;edit&#8217; link to the far right of it. Click on that link to adjust the settings.</p>


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		<title>can twitter hurt my business?</title>
		<link>http://goffgrafix.com/blog/index.php/2009/02/can-twitter-hurt-my-business/</link>
		<comments>http://goffgrafix.com/blog/index.php/2009/02/can-twitter-hurt-my-business/#comments</comments>
		<pubDate>Sat, 21 Feb 2009 21:11:12 +0000</pubDate>
		<dc:creator>Heather Goff</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://goffgrafix.com/blog/?p=197</guid>
		<description><![CDATA[I signed up for twitter in February of 2008, but have only recently been really studying the twitter stream. What I first observed appeared to me very unprofessional &#8211; people chatting back and forth (similar to my kids IM-ing their friends). However, I am now realizing that there are different reasons to use twitter, and [...]]]></description>
			<content:encoded><![CDATA[<p>I signed up for twitter in February of 2008, but have only recently been really studying the twitter stream. What I first observed appeared to me very unprofessional &#8211; people chatting back and forth (similar to my kids IM-ing their friends). However, I am now realizing that there are different reasons to use twitter, and each use begets a different interaction.</p>
<p>Here is what I have come up with.<strong></strong></p>
<p><strong>1. Using twitter to broadcast and promote your business &amp; brand.</strong></p>
<p><strong>2. Using twitter as a source of incredible resources in your field &#8211; for education </strong>(I love this about twitter)<strong>.</strong></p>
<p><strong>3. Using twitter to network with professionals in your field.</strong></p>
<p><strong>4. Using twitter to socialize with people who share similar interests.</strong></p>
<p>Some people who twitter, sign up for multiple twitter accounts &#8211; each one geared towards a different type of interaction.</p>
<p>Why? Because different interactions attract and repulse different followers.</p>
<p>Example: If I am using twitter to promote my business &#8211; linking to blog posts and helpful resources, twitting about special offers and classes, I will get followers that are interested in what I offer, and that is what they expect. If suddenly I start chatting with someone who watches American Idol, and we start chatting back and forth about our favorite contenders, the people who are following me for business information may get annoyed and unfollow quickly. Then, when I do have a great idea or product to broadcast &#8211; my potential clients aren&#8217;t with me anymore.</p>
<p>It makes sense, then, to have one twitter account for socializing, and one for business.</p>
<p>*************</p>
<p><strong>ADVISE</strong> (from the mom in me)</p>
<p><strong>Keep it clean</strong> -  What you twitter about is public domain, you don&#8217;t know who is listening in. It is easy to feel insulated when chatting with friends and colleagues &#8211; but keep in mind that potential clients and referrals may be reading what you write. If you don&#8217;t want to potentially damage your professional reputation, be polite, be respectful and don&#8217;t cuss.</p>
<p><strong>Don&#8217;t take it personally</strong> -  It is okay if the people you follow don&#8217;t follow you back. Remember that twitter is a wonderful resource for information. Keep focused on WHY you followed them in the first place, and don&#8217;t get hung up on the popularity contest.</p>
<p><strong>Expand your wardrobe &#8211; </strong>If you are going to use twitter to both promote your business, and to socialize, create more than one account &#8211; just like having your work clothes for the office and your casual clothes for the coffee shop. First impressions are important.</p>
<p>************</p>
<p><strong>AND BACK TO MY QUESTION&#8230;</strong></p>
<p><strong>Can twitter hurt my business? </strong>I would like some feedback on this. My take is that it won&#8217;t hurt, but it might not help if you&#8217;re not clear what you&#8217;re using it for. Right now the only draw back that I see, is that it can be addicting &#8211; and can really cut into productivity if you&#8217;re not careful.</p>
<p>What do you think? How does twitter effect your business? And do you have some good twitter resources to recommend? Please comment.</p>


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		<title>Creating an avatar image with gravatar</title>
		<link>http://goffgrafix.com/blog/index.php/2009/02/creating-an-avatar-image-with-gravatar/</link>
		<comments>http://goffgrafix.com/blog/index.php/2009/02/creating-an-avatar-image-with-gravatar/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 23:31:53 +0000</pubDate>
		<dc:creator>Heather Goff</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[avatar image]]></category>
		<category><![CDATA[avatars]]></category>
		<category><![CDATA[commenting]]></category>
		<category><![CDATA[gravatar]]></category>
		<category><![CDATA[tutorial]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://goffgrafix.com/blog/?p=99</guid>
		<description><![CDATA[


Ever wonder why images or photographs sometimes appear next to people&#8217;s comments on blogs?  Those images are called avatars, and it is really easy to create an avatar image for yourself. You, too, can have a photograph or icon that will follow your comments around the internet.
Why would you want to do that? For branding, [...]]]></description>
			<content:encoded><![CDATA[<dl id="attachment_100" class="wp-caption alignleft" style="width: 100px;">
<dt class="wp-caption-dt"><img class="size-full wp-image-100 alignleft" title="img_0324_300c-cropped" src="http://goffgrafix.com/blog/wp-content/uploads/2009/02/img_0324_300c-cropped.jpg" alt="Heather Goff" width="100" height="115" /></dt>
</dl>
<p>Ever wonder why images or photographs sometimes appear next to people&#8217;s comments on blogs?  Those images are called avatars, and it is really easy to create an avatar image for yourself. You, too, can have a photograph or icon that will follow your comments around the internet.</p>
<p>Why would you want to do that? For branding, and to call attention to your comments. You don&#8217;t need to use a portrait. You could use your logo, for example.</p>
<p>Below, I am going to walk you through, step by step, how to create your custom avatar image using gravatar.com.</p>
<ol>
<li>The first thing to do is to have an image on your computer that you want to use. I used a photograph taken of me by <span class="style1">Lynn Christoffers &#8211; a Martha&#8217;s Vineyard Photographer.It doesn&#8217;t have to be square. Gravatar will let you crop it once you upload it.<br />
</span></li>
<li><span class="style1">Step two: Go to <a href="http://www.gravatar.com" target="_blank">http://www.gravatar.com</a></span></li>
<li><span class="style1"> </span><span class="style1">Step 3: Click on the &#8220;Sign up now&#8221; link. (view image below)</span><span class="style1"><img class="alignnone size-full wp-image-110" title="gravatar12" src="http://goffgrafix.com/blog/wp-content/uploads/2009/02/gravatar12.jpg" alt="gravatar12" width="491" height="470" />
<p></span></li>
<li>Step 4: Enter the email address that you want your avatar image associated with. (see image below)<img class="alignnone size-medium wp-image-118" title="gravatar21" src="http://goffgrafix.com/blog/wp-content/uploads/2009/02/gravatar21-300x287.jpg" alt="gravatar21" width="300" height="287" /></li>
<li><span class="style1">Step 5: They will send you a confirmation email.<br />
<strong>Click on the link in the confirmation email</strong> to activate your account. (see images below)<br />
<img class="alignnone size-full wp-image-119" title="gravatar3" src="http://goffgrafix.com/blog/wp-content/uploads/2009/02/gravatar3.jpg" alt="gravatar3" width="457" height="249" /></p>
<p><img class="alignnone size-full wp-image-120" title="gravatar4" src="http://goffgrafix.com/blog/wp-content/uploads/2009/02/gravatar4.jpg" alt="gravatar4" width="325" height="326" /></p>
<p></span></li>
<li><span class="style1">You will then be directed to a page that will ask you where the image is that you want to upload.<img class="alignnone size-full wp-image-124" title="gravatar51" src="http://goffgrafix.com/blog/wp-content/uploads/2009/02/gravatar51.jpg" alt="gravatar51" width="492" height="343" />
<p></span></li>
<li><span class="style1"> </span>Choose where it is. Search for the image and upload it.</li>
<li><span class="style1">
<p></span>You will then be able to crop it to be the perfect avatar image.</p>
<p><img class="alignnone size-medium wp-image-125" title="gravatar7" src="http://goffgrafix.com/blog/wp-content/uploads/2009/02/gravatar7-300x209.jpg" alt="gravatar7" width="300" height="209" /></li>
<li><span class="style1">When you&#8217;re done cropping, you will be asked to rate it based on the image content.<img class="alignnone size-medium wp-image-126" title="gravatar8" src="http://goffgrafix.com/blog/wp-content/uploads/2009/02/gravatar8-300x209.jpg" alt="gravatar8" width="300" height="209" />
<p></span></li>
<li><span class="style1">The final step is to assign the image to your email address. Just check the box next to the email address that you want to associate with the avatar, and click on the &#8220;use for selected address&#8221; button. Then you&#8217;re done. It is that easy.<br />
<img class="alignnone size-full wp-image-127" title="gravatar9" src="http://goffgrafix.com/blog/wp-content/uploads/2009/02/gravatar9.jpg" alt="gravatar9" width="557" height="389" /></span></li>
</ol>
<p>You can log into gravatar at any time to update your avatar images or add new email addresses.</p>


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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Protected: password protecting blog posts (password is password)</title>
		<link>http://goffgrafix.com/blog/index.php/2009/01/password-protecting-blog-posts/</link>
		<comments>http://goffgrafix.com/blog/index.php/2009/01/password-protecting-blog-posts/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 14:38:35 +0000</pubDate>
		<dc:creator>Heather Goff</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Web Design Resource]]></category>

		<guid isPermaLink="false">http://goffgrafix.com/blog/?p=66</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
			<content:encoded><![CDATA[<form action="http://goffgrafix.com/blog/wp-pass.php" method="post">
<p>This post is password protected. To view it please enter your password below:</p>
<p><label for="pwbox-66">Password:<br />
<input name="post_password" id="pwbox-66" type="password" size="20" /></label><br />
<input type="submit" name="Submit" value="Submit" /></p></form>


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		<title>Blogging in the New Year</title>
		<link>http://goffgrafix.com/blog/index.php/2009/01/blogging-in-the-new-year/</link>
		<comments>http://goffgrafix.com/blog/index.php/2009/01/blogging-in-the-new-year/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 03:34:02 +0000</pubDate>
		<dc:creator>Heather Goff</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://goffgrafix.com/blog/?p=13</guid>
		<description><![CDATA[Being found by the search engines is crucial to online success. Having a blog is a great way to have your material indexed by search engines. Although blogs don&#8217;t offer all of the functionality of my custom content management systems, they do have the ability for you to post content on the fly, and they [...]]]></description>
			<content:encoded><![CDATA[<p>Being found by the search engines is crucial to online success. Having a blog is a great way to have your material indexed by search engines. Although blogs don&#8217;t offer all of the functionality of my custom content management systems, they do have the ability for you to post content on the fly, and they are very search engine friendly.</p>
<p>I want  my clients to have the benefits of blogging, so I am learning everything that I can about it. I have set up my blog with the Thesis theme, and have learned how to customize the theme with &#8220;hooks&#8221;, custom functions and custom styles. I have purchased a developers license with Thesis so that I can create blogs for my clients using the Thesis theme. I have also added a small upgrade to my RS3 package (of just an additional 3.50/month) to add a blog to your site. I am ready to help you get started.</p>
<p><a href="http://www.marketerschoice.com/SecureCart/SecureCart.aspx?mid=A7C66C7D-DF22-4F3C-86C6-75247524829C&amp;pid=e4f0d2bb75fc620d192c1bf045d5308a" target="_blank">Click here to sign up for my RS3-blog hosting</a>, just 19.50/month (exclusive for goffgrafix.com clients)</p>
<p>Already have an RS3 hosting account with me? <a href="http://www.marketerschoice.com/SecureCart/SecureCart.aspx?mid=A7C66C7D-DF22-4F3C-86C6-75247524829C&amp;pid=797bdfb4c0816186fbd1093c9fa04837" target="_blank">click here to upgrade to RS3-blog hosting</a>, just an additional 3.50/month.</p>


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		<title>Can facebook effect your business prospects?</title>
		<link>http://goffgrafix.com/blog/index.php/2008/12/facebook/</link>
		<comments>http://goffgrafix.com/blog/index.php/2008/12/facebook/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 20:43:06 +0000</pubDate>
		<dc:creator>Heather Goff</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media for Marketing]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://goffgrafix.com/blog/?p=11</guid>
		<description><![CDATA[I love facebook. I work alone in a home office, and that can be isolating. Facebook makes me feel part of a larger community. When I log in to facebook, I can immediately see what my friends are doing &#8211; those who post updates. One person might be heating up their coffee, another working on [...]]]></description>
			<content:encoded><![CDATA[<p>I love facebook. I work alone in a home office, and that can be isolating. Facebook makes me feel part of a larger community. When I log in to facebook, I can immediately see what my friends are doing &#8211; those who post updates. One person might be heating up their coffee, another working on a new painting, someone else may be taking their kids to the park, and another might be announcing a teleseminar that they are holding.  I feel connected, and that is a great feeling.</p>
<p>One of my friends is spending this holiday traveling with her family. When she takes photographs of their vacation, she posts them the same day, and it is great to be able to share their journey visually.</p>
<p>I initially started my facebook page for business networking, so I use it mostly to talk about what projects I am working on. It is starting to transform a little bit into a more personal space, as I reply to my friends listings, but I am still very aware that I started the page to leverage my business, and not just to socialize.</p>
<p>I encourage everybody to join facebook. However, it is very important to decide what you are going to use facebook for &#8211; for socializing with your friends, for business networking, for promotion of a band or venue. The reason being that how you write and what you share  can impact your professional life if prospective employers or clients (or friends of prospective employers and/or clients) read your posts. The impact can be positive, or negative, depending upon what you&#8217;ve written.</p>
<p>One of my colleagues just started a facebook page, and her husband cautioned her not to show her age. In this competitive job market, would she be discriminated against  if prospective employers knew she was over 50? Maybe. If someone has repeated posts of a certain political slant &#8211; would that alienate prospective clients? Maybe.</p>
<p>Do you want to network with only your closest friends? or do you want to network with friends and business colleagues? You can set your privacy settings so that only people you have &#8220;friended&#8221; can see your posts, and so who you decide to accept as friends can dictate the type of information that you post. Still, don&#8217;t forget that <strong>whatever you post on the internet is public</strong>. What you write on a friend&#8217;s wall, their friend&#8217;s can view. A good motto is:<strong> if you don&#8217;t want the world to know it, don&#8217;t post it.</strong></p>
<p>That said, I have to repeat, that I love facebook. I love reading about what my friends and colleagues are doing, and feeling connected to a larger community. It makes the four walls of my home-office-cubicle transparent, and I can visualize a whole world unfolding beyond them.</p>
<p>Do you use facebook? Have you ever read anything posted that would make you think twice about hiring or working with someone? Have you ever posted something that you immediately wished you could &#8220;unpost&#8221;?</p>


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		<title>Social Media Telesummit day 3 &#8211; Andy Wibbels Venn Diagram for marketing</title>
		<link>http://goffgrafix.com/blog/index.php/2008/03/social-media-telesummit-day-3-andy-wibbels-venn-diagram-for-marketing/</link>
		<comments>http://goffgrafix.com/blog/index.php/2008/03/social-media-telesummit-day-3-andy-wibbels-venn-diagram-for-marketing/#comments</comments>
		<pubDate>Sat, 01 Mar 2008 20:51:02 +0000</pubDate>
		<dc:creator>Heather Goff</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media for Marketing]]></category>
		<category><![CDATA[Web Design Resource]]></category>
		<category><![CDATA[Andy Wibbels]]></category>
		<category><![CDATA[smt2008]]></category>
		<category><![CDATA[social media for business]]></category>
		<category><![CDATA[social media telesummit]]></category>
		<category><![CDATA[social media training]]></category>
		<category><![CDATA[why people buy]]></category>
		<category><![CDATA[Wibbels VENN Diagram]]></category>

		<guid isPermaLink="false">http://goffgrafix.com/blog/?p=8</guid>
		<description><![CDATA[I want to share with you, my clients, some fantastic marketing tips  from Andy Wibbels&#8217; presentation Friday night at day 3 of the Social Media Telesummit hosted by Leesa Barnes. The hour presentation was titled:
Time, Money, Sex (and Salvation): How to Turbo Charge Your Blog Posts, Podcasts and Sales Copy for Maximum Traffic &#38; [...]]]></description>
			<content:encoded><![CDATA[<p>I want to share with you, my clients, some fantastic marketing tips  from Andy Wibbels&#8217; presentation Friday night at day 3 of the <a href="http://www.socialmediatelesummit.com/blog/" target="_blank" title="Social Media Telesummit hosted by Leesa Barnes">Social Media Telesummit hosted by Leesa Barnes</a>. The hour presentation was titled:</p>
<p><b>Time, Money, Sex (and Salvation): How to Turbo Charge Your Blog Posts, Podcasts and Sales Copy for Maximum Traffic &amp; Greater Impact with <a href="http://andywibbels.com" title="Andy Wibbels" target="_blank">Andy Wibbels</a></b></p>
<p>(On a side note, Andy Wibbels is a very entertaining speaker, so if you ever have a change to listen to him &#8211; to a podcast, or to attend a teleseminar that he is participating in &#8211; I encourage you to do so.)</p>
<p>Andy Wibbels has a background in theater, and because of this he sees the world from a narrative perspective. He sees the act of shopping as a giant screen play, and has spent years studying the characters involved and analyzing what motivates them.</p>
<p>Wibbels started by saying that we tend to focus on &#8220;why should people buy from me&#8221; from the perspective of ourselves &#8211; because they like me, because I&#8217;m credible, because of my reputation. That may be true, but in order to successfully market, he says that we need to understand the underlying motivation behind their purchases &#8211; we need to see into the DNA of their psyche.  Shoppers won&#8217;t  buy from us <i>only</i> because they like us, they will buy from us because something in their emotional psyche is urging them to buy our product, and that that underlying urge is wrapped up in self preservation.</p>
<p>Andy Wibbels pointed out that we buy things (and he is not talking about essentials, like eggs and milk and toilet paper, he is talking about the extras) &#8211;  <b>we buy based on emotions and then justify it.  </b></p>
<p>Andy asks us to look at the stories around us,  and at how things come out in a narrative structure. In every a story, movie, play or poem, he points out that  characters act when their self preservation is threatened. &#8220;Every movie, play, story or product is about the end of the world. &#8221;</p>
<p>According to Wibbels, you can translate that to the marketing world. If we have a perceived threat to the trajectory of our lives or our livelihood, if we, as consumers, feel threatened, then we act &#8211; AND to do so we must see the product or the service that we a compelled to buy  as the savior, the grail, the salvation. The product must be perceived as the life raft.</p>
<p>To better illustrate his philosophy, <a href="http://andywibbels.com" title="Andy Wibbels" target="_blank">Andy Wibbels</a> had us draw a Venn diagram.</p>
<div style="text-align:center;"><img src="http://goffgrafix.wordpress.com/files/2008/02/andy_wibbel_venn.jpg" alt="WHY WE BUY - VENN DIAGRAM BY ANDY WIBBEL" /></div>
<p align="left">Andy specifies that these are the main reasons why we buy things beyond our daily needs &#8211; (not toilet paper, oatmeal, cat litter).</p>
<p align="left"><b>TIME</b><br />
We want to save time &#8211; to use our time more wisely. Everybody is so busy, no one has time to do anything.</p>
<p align="left"> How does your product or service help people use their time more wisely? Does it free up time for them to do what they would rather do?</p>
<p align="left"><b>MONEY</b><br />
Everybody is broke.</p>
<p align="left">How can your product, service, ebook, teleseminar, phone call, magazine help people make money, make more money, or have them use their money more wisely</p>
<p align="left"><b>SEX</b><br />
Wibbels points out that our advertising is &#8220;soaked in sex, wreathed in sensuality and bathed in lust&#8221;.  He said that (and I paraphrase some of this) &#8220;Sex is one of the main reasons why we buy things &#8230; not talking about getting on &#8211; rather how does your product or service make people more attractive so that they can have more sex? How does it help people have more sex, better sex, more partners, better performance, more offers for sex.  The idea not just of sex as &#8216;get it on&#8217;, &#8216;get it together&#8217;, but performance and yourself as an attractive person&#8221;&#8230;<br />
&#8220;<b>to a business this translates to: search engine ranking, brand, visibility, how your business is perceived &#8211; your means, your products,  &#8211; the best description of social software is software that gets you laid.</b>&#8221;</p>
<p align="left">Andy Wibbels&#8217;s VENN diagram  maps out an easy way to talk about your products and services. This is a quick way to cook down what you do, and put your job description to 3 points.</p>
<ol>
<li>How do your products/services save time</li>
<li>How do your products/services save money</li>
<li>How do your products/services increase sex appeal, the attractiveness of your brand and visibility</li>
</ol>
<p align="left">According to Wibbels,  people are driven by emotional needs which are tied to our self preservation &#8211; &#8220;our need to spread our genes and our means.&#8221;  You can  answer their emotional reaction, justifying this NEED to buy with data: (your products saves time, money and increase a business&#8217;s sex appeal).</p>
<p><b>CONTROL</b><br />
At the center of Wibbels diagram is control.</p>
<p align="left"> &#8220;Who wants to be out of control?&#8221;, he asks, &#8221; Nobody! We all want control &#8230; every theme in every movie, song or play is about control&#8221;.</p>
<p>Ask yourself, how do your products and services help people take that control.<br />
YOUR MARKETING SCRIPT</p>
<p align="left">We must write our marketing material as if we were writing a screen play, (or a one act skit). We have analyzed why our hero is in pain and in need of help. We have scripted how our products and services can save the day!</p>
<p align="left">In writing this marketing script, Wibbels advises us to make sure we illustrate tangible benefits of the product or service that we are selling.  We need to be direct and exacting, to point out  specific benefits that people (our hero) can latch on to. Do not talk generalities, he says,  we are talking about the pain/discomfort that people are experiencing in their lives, and how our services can help.</p>
<p align="left">SALVATION</p>
<p align="left">Wibbels has an addition to his diagram. Off to the side, there is another reason why people do things &#8211; a dotted line not connected to the main circles. And that reason is salvation &#8211; some people do do what they do for salvation, divinity, to connect with a divine inside themselves&#8230;<br />
Salvation, he said,  is less about control and more about connection.</p>
<p align="left">TO SUM IT UP<br />
That is why we buy: time, money, sex, control, salvation</p>


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		<title>Webcams: an easy and inexpensive way to get a webcast up on your intuitive-website</title>
		<link>http://goffgrafix.com/blog/index.php/2008/03/webcams-an-easy-and-inexpensive-way-to-get-a-webcast-up-on-your-intuitive-website/</link>
		<comments>http://goffgrafix.com/blog/index.php/2008/03/webcams-an-easy-and-inexpensive-way-to-get-a-webcast-up-on-your-intuitive-website/#comments</comments>
		<pubDate>Sat, 01 Mar 2008 20:16:11 +0000</pubDate>
		<dc:creator>Heather Goff</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Web Design Resource]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[webcam]]></category>

		<guid isPermaLink="false">http://goffgrafix.com/blog/?p=3</guid>
		<description><![CDATA[These days many of us telecommute &#8211; we work from a home office, or we work from a location that is far, far away from our clients. Our clients and colleagues may know us as a voice on the phone, and an e-mail correspondent. A number of you, my goffgrafix.com and intuitive-websites.com clients, I have [...]]]></description>
			<content:encoded><![CDATA[<p>These days many of us telecommute &#8211; we work from a home office, or we work from a location that is far, far away from our clients. Our clients and colleagues may know us as a voice on the phone, and an e-mail correspondent. A number of you, my goffgrafix.com and intuitive-websites.com clients, I have never met face to face.</p>
<p>Putting a video on your website is a great way to form a personal connection with your website&#8217;s visitors and with your clients. And so, to practice what I preach, I have decided to experiment with different media so that I can teach you what I learn. With the content management systems that I have programmed for you all, adding a video to your website can be very easy and inexpensive &#8211; even free, if you already have a webcam.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="id" value="VideoPlayback" /><param name="src" value="http://video.google.com/googleplayer.swf?docid=-4656580617053465610&amp;hl=en&amp;fs=true" /><embed id="VideoPlayback" type="application/x-shockwave-flash" width="400" height="300" src="http://video.google.com/googleplayer.swf?docid=-4656580617053465610&amp;hl=en&amp;fs=true"></embed></object></p>
<p>For my first adventure into video recording, I purchased an inexpensive webcam from &lt;a href=&#8221;http://logitech.com&#8221; title=&#8221;Logitech.com&#8221; target=&#8221;_blank&#8221;&gt;http://logitech.com&lt;/a&gt;. This is a devise that plugs into the USB port of my computer. Now, when I launch my ichat program (I am on a mac), there is a little camera icon as opposed to a phone icon, and if I click on that camera icon,  on my computer screen, I can view what the camera is pointing to. You can use a webcam with skype and &lt;a href=&#8221;http://dashboard.aim.com/aim&#8221;&gt;aim&lt;/a&gt; as well. This logitech cam does not integrate with my iMovie software, however, it probably would integrate with movie editing software on a windows machine.</p>
<p>My webcam is perched on the top of my computer and is pointing at me. This was a bit of a shock at first, to tell you the truth. Working from a home office, I had become accustomed to being hidden, reclusive. How many of us who work at home, stumble from bed to our computers and check our email before even brushing our teeth in the morning? and before you know it, you are busy working away in your pajamas.  Using a webcam invites people into your private space. Now, all of you can see through this window on my computer, that my home office  is  cluttered, and that I work in an environment of creative chaos.</p>
<p>If you want a more formal and professional video presentation for your webpage, I suggest that you put some sort of screen or blank wall behind yourself.  However, a webcam is an informal tool at best.</p>
<p>I purchased a software from &lt;a href=&#8221;http://ecamm.com&#8221; target=&#8221;_blank&#8221;&gt;http://ecamm.com&lt;/a&gt; that records video conferencing, and I used that to record myself talking. I also experimented with using &lt;a href=&#8221;http://www.ambrosiasw.com/utilities/snapzprox/&#8221; target=&#8221;_blank&#8221;&gt;SnapZ Pro X software&lt;/a&gt; which can record my desktop. On a windows machine, I could use &lt;a href=&#8221;http://www.techsmith.com/camtasia.asp&#8221; target=&#8221;_blank&#8221;&gt;Camtasia Studio&lt;/a&gt; to record the video conference.</p>
<p>I did some quick editing of the recording in iMovie HD, and then uploaded it to google. If you are on a windows machine, you can edit with windows movie maker, a free software. Once uploaded, google generated the code that I needed to embed the video into my website.</p>
<p>This is a really easy way to make an informal video to put on your website.</p>
<p>Keep in mind that any video that you upload to google or youtube.com is going to be distributed throughout the internet &#8211; so use that to your advantage. Put your website address on your video. Introduce yourself and your services. Having your videos in the public domain can be a form of grass roots marketing, if done correctly.</p>


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		<title>More from the Social Media Telesummit Day 1 and 2</title>
		<link>http://goffgrafix.com/blog/index.php/2008/02/more-from-the-social-media-telesummit-day-1-and-2/</link>
		<comments>http://goffgrafix.com/blog/index.php/2008/02/more-from-the-social-media-telesummit-day-1-and-2/#comments</comments>
		<pubDate>Sat, 23 Feb 2008 20:32:31 +0000</pubDate>
		<dc:creator>Heather Goff</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media for Marketing]]></category>

		<guid isPermaLink="false">http://goffgrafix.com/blog/?p=7</guid>
		<description><![CDATA[I am writing this for the benefit of my intuitive-website.com and goffgrafix.com clients. Already I have spent hours on the phone with several of you, sharing in excitement some of what I have been listening to during the Social Media Telesummit hosted by Leesa Barnes. More to the point, you called me for other reasons [...]]]></description>
			<content:encoded><![CDATA[<p>I am writing this for the benefit of my <a title="intuitive websites - build your small business website at the speed of your creativity" href="http://intuitive-website.com" target="_blank">intuitive-website.com</a> and <a title="Heather Goff goffgrafix.com intuitive-websites.com face book page" href="http://goffgrafix.com" target="_blank">goffgrafix.com</a> clients. Already I have spent hours on the phone with several of you, sharing in excitement some of what I have been listening to during the <a title="Social Media Telesummit hosted by Leesa Barnes" href="http://intuitive-websites.com/recommendations.php?id=295">Social Media Telesummit hosted by Leesa Barnes.</a> More to the point, you called me for other reasons and I just couldn&#8217;t contain myself. Before my observations become robotic from too much repetition, I am going to jot some of the them down here.</p>
<p>One thing that really caught my fancy was <strong><a title="Kate Trgovac" href="http://www.mynameiskate.ca/">Kate Trgovac&#8217;s</a> </strong>presentation last night about Second Life. I had never heard of Second Life before, so the idea of using it for business profit or for garnering business to business relationships and leads had never crossed my mind. Second Life, and this is what I understood from the conversation last night, so it might not be 100% accurate, is a virtual world where people can create avatars to represent themselves, usually more than one. It is not a game. It is an actual world, with currency, where you can buy land, lease property, set up shop, create things and sell what you create.</p>
<p>I started to think of my clients &#8211; the life and business coaches &#8211; I imagined them entering this virtual world and hanging out a shingle &#8211; offering advise to gender bending avatars trying to get their virtual and real lives in order. I thought about the virtual assistants and how they could be the &#8220;girl fridays&#8221; for avatars, researching the best location in Second Life to set up shop, being general contractors for construction, or handling the daily communications and maybe video recordings of an avatar&#8217;s enterprises.</p>
<p>This Second Life appeared to me as a foreign country that you don&#8217;t have to take a plane to get to &#8211; where you can exchange your US dollars for Second Life currency, and then if you make a profit, exchange the Second Life dollars back into concrete US dollars in your paypal account.  Kate mentioned three case studies of how people are using Second Life to build their businesses &#8211; from testing out new products by creating virtual versions of them, to garnering good will by hosting a virtual sailboat race, to creating training videos with avatars acting out case studies.</p>
<p>It all makes me wish I had 24 additional hours in the day so that I could go and explore the possibilities &#8211; it makes me wish that I had a second life!</p>
<p>This morning I listened to the audio recording of  <a title="Travis Greenlee" href="http://travisgreenleeconsulting.com" target="_blank">Travis Greenlee&#8217;s</a> presentation from the 1st day of the telesummit. Boy, am I happy that <a title="Leesa Barnes" href="http://leesabarnes.com">Leesa</a> is recording all of the sessions for later playback. My notes from Travis&#8217;s  presentation are jotted frantically across sticky notes that now strew my computer. Travis offered such great advise and concrete resources! Kudos to him! I want all of you to click on his name above and check him out. His topic was &#8220;<strong>Using the Power and Simplicity of Video Marketing to Attract Tons of Awesome Clients&#8221;. </strong></p>
<p>Like the other presenters, Travis talked about knowing what/who your niche is, identifying what are the problems that they are having, and what are the solutions that you can provide to them. He also talked about keeping your videos and marketing super simple, citing a statistic that because of all of the &#8220;noise&#8221; on the internet, the reading level is 7th grade. He recommended, unless you are making training videos, to keep the videos around 90 seconds.</p>
<p>Later on, when he was taking questions, an attendee asked him how, just how, can you create an effective marketing video in just 90 seconds. Could he give an example? And Travis shared with us a marketing syntax that we can use for videos, audios and for other marketing material. This checklist is worth the entire telesummit, in my opinion. Here it is:</p>
<ol>
<li>Identify your target market<br />
<em>(Hello such and such market, I am addressing you from such and such a place &#8211; let them know that this message is for them &#8211; it makes it personal right away.)</em></li>
<li>Talk about a problem<br />
<em>(I was just talking with a client of mine, and they have been losing sleep over this one problem and so we brainstormed  how to solve it &#8211; now I thought if they are losing sleep over it, you might be too so..)</em></li>
<li>Give a solution to the problem<br />
<em>(Here is the great tool, resource, action that we came up with to solve the problem)</em></li>
<li>Include a CALL TO ACTION<br />
<em>For more free resources to help you save time and build your brand, check out my website at&#8230;</em></li>
</ol>
<p>By following these four steps you can create effective marketing material.</p>
<p>The importance of a Call to Action was stressed several times. Give people something tangible that they can do after viewing your video, listening to your podcast or reading your blog. Also, give them something tangible in your video, audio, blog.. Give them real solutions.</p>
<p>Why use video? Video gives people an immediate and personal connection with you. It is a means of building trust and credibility.  Greenlee stated that often a video is indexed by the search engines within 10 minutes of being posted. However, Travis  also pointed out, to be successful using video for marketing you need to post your video with frequency and consistency. He listed four more important ingredients to success with video marketing.</p>
<ol>
<li> Frequency (post once a week at least)</li>
<li>Consistency</li>
<li>Tangibility</li>
<li>Visibility</li>
</ol>
<p>How does one create video? Travis Greenlee answered questions about that as well. He suggested we all go to <a title="Flip Video" href="http://flipvideo.com">flipvideo.com</a>. The Flip Video is a nifty little camcorder that you can plug into your USB port and upload video directly to your youtube.com account &#8211; well, it might not be quite that easy, but he made it sound that easy. So guess what yours truly did while listening to his advise? I went on-line and bought one! So, my dear clients, get ready for me to approach you with ideas on how we should film you at work and post it on your websites! because I have the means now to assist you in using video to help promote yourselves. I even bought a waterproof case, in anticipation of all the locations on and near the ocean, or in inclement weather &#8211; that I might be called to film.</p>
<p>Another resource that Greenlee mentioned was <a href="http://trafficgeyser.com">trafficgeyser.com</a>. He said that with a trafficgeyser membership &#8211; which runs $90 or $100/month, you can have unlimited submissions, and trafficgeyser.com will submit your videos to hundreds of places, do the tagging of your videos (SEO term), strip the audio from the videos and submit the audio to audio directories as well.</p>
<p>One of the listeners also mentioned <a href="http://tubemogul.com" target="_blank">tubemogul.com</a> where you can submit your videos for a reasonable charge, or even for free &#8211; I don&#8217;t remember,  and they will disseminate them throughout the internet for you.</p>
<p>Software for editing your video? Windows Movie Maker comes with a lot of computers and it used by many online video marketers. Cyberlink Power Director was another product mentioned, as was Camtasia Studio for recording your desktop &#8211; (<em>if you are on a mac, an alternative to Camtasia is SnapzX Pro &#8211; which is my comment as a mac user).</em></p>
<p>Finally, combine your traditional email lists with social media, and always include a call to action.</p>
<p>And here&#8217;s mine: check out my growing list of (mostly) free resources at  <a title="intuitive websites - build your small business website at the speed of your creativity" href="http://intuitive-websites.com/resource-links.php">http://intuitive-websites.com/resource-links.php</a></p>


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		<title>Social Media Telesummit day 1 and 2</title>
		<link>http://goffgrafix.com/blog/index.php/2008/02/social-media-telesummit-day-1-and-2/</link>
		<comments>http://goffgrafix.com/blog/index.php/2008/02/social-media-telesummit-day-1-and-2/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 20:30:29 +0000</pubDate>
		<dc:creator>Heather Goff</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media for Marketing]]></category>
		<category><![CDATA[smt2008]]></category>
		<category><![CDATA[social media for business]]></category>
		<category><![CDATA[social media telesummit]]></category>
		<category><![CDATA[social media training]]></category>

		<guid isPermaLink="false">http://goffgrafix.com/blog/?p=6</guid>
		<description><![CDATA[I have been &#8220;attending&#8221; the Social Media Telesummit, hosted by Leesa Barnes. Yesterday was the first day of the telesummit. The first part of it ran from noon until 3:00 PM. I am very happy that they will be posting podcasts of the sessions, because, to be honest, my phone rang off the hook with [...]]]></description>
			<content:encoded><![CDATA[<p>I have been &#8220;attending&#8221; the <a href="http://intuitive-websites.com/recommendations.php?id=295" title="Social Media Telesummit hosted by Leesa Barnes">Social Media Telesummit, hosted by Leesa Barnes</a>. Yesterday was the first day of the telesummit. The first part of it ran from noon until 3:00 PM. I am very happy that they will be posting podcasts of the sessions, because, to be honest, my phone rang off the hook with client calls  all afternoon and I missed the majority of what was said besides a general gist that <b>even if you are a one person business, you can reach a global market through social media</b>, and that <a href="http://linkedin.com">linkedin.com</a> is a good way to network for business.  An evening with the family conflicted with the evening speaker, so I am anxiously awaiting those podcasts and looking forward to re-digesting everything at my leisure.</p>
<p>Today my office phone was amazingly quiet and I was able to listen to the telesummit from noon until 3:00 without interruption.</p>
<p>The way this telesummit is put together is a testament to the power of social media and the importance of mixing up your different medias (if they weren&#8217;t posting the audio archives of the guest speakers &#8211; I would be unable to benefit from this summit). It is hosted on a blog (<a href="http://wordpress.com">http://wordpress.com</a> is the platform used). It uses a <a href="http://www.wpmember.com/">wpmember </a>interface works with <a href="http://intuitive-websites.com/recommendations.php?id=51">1shopping cart</a> to create membership levels in wordpress. (Your intuitive-website also has the membership component that you could use to create premium/ members only content for your visitors.). It uses a forum, as well, that attendees can post questions on. It combines written content with audio, and interactive elements.</p>
<p>It is wonderful to be able to hear a panel discussion and to submit questions. The speakers today had pdf handouts that we could download and refer to during their discussion, and an archive of the telesummit will be posted in podcast form to re-listen to at our leisure. There was a LOT of information given to us today &#8211; so it will be nice to have the pdf files and the audio to refer to later.</p>
<ul>
<li><b>What I learned #1 &#8211; combine media: use written, printable, audio (and video) to disseminate your content<br />
</b></li>
</ul>
<p>The first speaker today was Jason Van Orden and his topic was: <b>Using Social Media and Premium Content to Create New Profits Centers for Your Business</b></p>
<p>Jason was eloquent and had some great advise which I will start to summarize here, but will go into more detail about later. He  outlined several steps:</p>
<ol>
<li>Find a niche market
<ul>
<li>Find a niche that you are familiar with &#8211; that you are a member of  or understand very well</li>
<li>Find a market that has a need that you can fill</li>
<li> pick a market that has money to spend</li>
<li>narrow down your niche</li>
</ul>
</li>
<li><b>Realize that you have valuable information to offer and that you don&#8217;t need any body&#8217;s permission to be an expert in your field.</b></li>
<li>Use as many different media channels as you can to get your content out there.
<ul>
<li>Create a web presence using social media tools best practices.<br />
Your web presence should be RSS ready (by the way, your <a href="http://intuitive-websites.com" title="intuitive websites - build your small business website at the speed of your creativity">intuitive-website</a> allow you to publish rss feeds of your content)</li>
<li>You should regularly create valuable content for your market.</li>
<li>Establish through leadership &#8211; post fresh content, offer tutorials and step by step tips for people.</li>
<li>Use as many different media channels as you can and always link back to your home site or blog.</li>
</ul>
</li>
<li>Create a relationship with your target market. Relationships and trust are the new branding. Maintain your email list, but also, start a community.
<ul>
<li>inform your relationships &#8211; give them valuable content</li>
<li>entertain them  &#8211; through anecdotes that illustrate your points, through the passion that you bring to your area of expertise</li>
<li>offer them a place where they belong &#8211; offer belonging.</li>
</ul>
</li>
<li>Find out what your niche wants &#8211; not what you think they need. Ask for feedback. You can use services like <a href="http://surveymonkey.com">http://surveymonkey.com</a> or the custom form builder in your <a href="http://intuitive-websites.com" title="building custom forms, questionnaires and surveys with intuitive-websites.com">intuitive website</a> to create questionnaires and find out what your audience is looking for.</li>
<li>Give your niche premium content at a premium price.
<ul>
<li>through membership areas</li>
<li>e-books</li>
<li>archives of content and podcasts</li>
<li>consulting</li>
</ul>
</li>
</ol>
<p><b>Session 2: Branding and Blogging: The “New” Success Secret for Attracting More Clients and More Money with <a href="http://www.blogsquad.biz/">The Blog Squad</a></b></p>
<p>The blog squad talked about the importance of establishing an online brand, and that branding in combination with blogging is a powerful tool. The blogs that thrive are ones that have mastered the branding with the blogging.  The blog can help you control your business identity, what people see of you online.</p>
<p>My first question might be, &#8220;What do you mean by branding?&#8221;<br />
This is what I think they mean, and we can combine this with Jason&#8217;s wise words: What is your niche market and what do you have to offer them? That is your brand. Ask yourself, &#8220;who is my ideal reader? how do I solve their problems? what are the core reasons for reading this blog?&#8221;</p>
<p>My second question might be, &#8220;How do I incorporate my branding in my blog?&#8221;<br />
One way is to write smart titles to your posts and pages . The blogsquad said that <i>you need to be strategic with your keywords &#8211; using words that are specific to your niche &#8211; specific to your customers and your expertise &#8211; when people do a search on those keywords that are specific to the problems that you solve &#8211; in all likelihood you&#8217;ll be found much easier.</i></p>
<p>What is the core message of the blog? what is the brand? Make sure the blog includes that brand statement, a consistent design and what you want people to know about you and your business and your services.</p>
<p>Communicate consistently with passion and focus, and stay on topic. Stay focused on your expertise.</p>
<p>Make sure your blog reflects the look and feel of your other marketing material.</p>
<p>Include a photo of the author, an about statement and contact information. Blogs are less formal, so  use the first person &#8211; this is your story &#8211; not a cv or resume.</p>
<p>Include links to other social media pages- facebook link etc..  so that people can see where your active (professional pages).</p>
<p>Remember what the purpose is &#8211; is it to build your business?  to get leads? to get sales? to establish yourself as a thought leader? use common sense about what stays on and what goes off.</p>
<p>Include testimonials from your clients.</p>
<p>To develop your brand through blogging requires ongoing activity, over time. It doesn&#8217;t happen writing once a month &#8211; or with one blog post. You have to post several times a week.<br />
<b>Professional blog etiquette</b><br />
In my notes I have written:</p>
<blockquote><p><i>a blog is a public forum &#8211; keep in mind &#8211; anyone can find this content &#8211; future clients etc.. which is what you want &#8211; so keep it professional. Make sure you are professional. It is okay to reveal personal information but make sure it supports your objective, and tread lightly around religion and politics unless you are in that business.</i></p></blockquote>
<p>Some of the last advise from the blogsquad was to mention your blog everywhere. Drive traffic to your blog.  Find other blogs that are in your niche, read them, and leave comments on them (respectfully and without overtly marketing your business), including your blog url in your signature.  Start building relationships.</p>
<p>Starting to build relationships segues into the next speakers.</p>
<p><b>5 Ways to Use Social Media to Find &amp; Create Your Next Joint Venture with MaryPat Kavanagh &amp; Michele PW</b></p>
<p>Michele and MaryPat spoke about the importance of networking and finding people with similar business interests to work with. I am going to have to comment on their input later, however, because it is almost time to listen to the final speaker in today&#8217;s telesummit schedule.</p>
<p><b></b></p>


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		<title>Social Media</title>
		<link>http://goffgrafix.com/blog/index.php/2008/02/social-media/</link>
		<comments>http://goffgrafix.com/blog/index.php/2008/02/social-media/#comments</comments>
		<pubDate>Tue, 19 Feb 2008 20:28:39 +0000</pubDate>
		<dc:creator>Heather Goff</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media for Marketing]]></category>
		<category><![CDATA[Web Design Resource]]></category>

		<guid isPermaLink="false">http://goffgrafix.com/blog/?p=5</guid>
		<description><![CDATA[Social Media is the new buzz word hitting the internet, though it has been around for years. It includes blogging, facebook, myspace, podcasts &#8211; all the ways that people reach out and connect with each other through the web.
Social Media is a great tool for promoting your brand, products and services. However, there is such [...]]]></description>
			<content:encoded><![CDATA[<p>Social Media is the new buzz word hitting the internet, though it has been around for years. It includes blogging, facebook, myspace, podcasts &#8211; all the ways that people reach out and connect with each other through the web.</p>
<p><b>Social Media</b> is a great tool for promoting your brand, products and services. However, there is such a barrage of options available, and sometimes learning the ins and outs of how to utilize all the different tools to your advantage, (or even which social media tools are best for your business)  seems an incredible amount of work and time. THEN finding the time to write those blogs and create and post those videos and podcasts &#8211; it could appear an insurmountable challenge.</p>
<p>That is why I have signed up for the <b><a href="http://intuitive-websites.com/recommendations.php?id=295">THE 2008 SOCIAL MEDIA TELESUMMIT</a> </b>where I will be listening to and asking questions of Leesa Barnes and over 2 dozen other guest speakers for the first 2008 Social Media Telesummit.</p>
<p>I am really looking forward to learning Cutting Edge Social Media Tactics From Bestselling Authors, Millionaire Coaches, World Class Speakers, Success Gurus and Social Media Experts<br />
I will bring what I learn back to my clients and my blog, however, if you would like to attend as well, <a href="http://intuitive-websites.com/recommendations.php?id=295">sign up today</a>!<a href="http://intuitive-websites.com/recommendations.php?id=295" target="_blank" rel="nofollow"><span><br />
</span></a></p>


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