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From the category archives:

Marketing

adding e-commerce to your blog

by Heather Goff on April 22, 2009

in Blogging,Marketing,Social Media,Tutorials

Adding e-commerce to your blog is easy with paypal. If you have a paypal standard business account, you can easily generate sophisticated “add to cart” or “buy now” or even “donate” and “subscribe” buttons to your blog posts. This is an inexpensive way to add shopping cart options to your blog. This video shows how [...]

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what gifts does your work bring?

by Heather Goff on March 6, 2009

in Marketing

As I was walking the dog this morning, I looked up and the sun broke through the herring bone clouds. The wind blowing across the snow covered field had lost its bitter edge and hinted at a thaw. I thought how beautiful it was, and then how grateful I was for my dog. If I [...]

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four things to think about before you start your web design

by Heather Goff on February 15, 2009

in Marketing,Web Design Resource

There are some important things to think about BEFORE you start the web design process. If you work these out before you begin, you might save yourself a lot of time and money. 1. FUNCTION The first step to developing a web site is to figure out exactly what the function of that web site [...]

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google analytics and referring sites – where to place your advertising dollars

by Heather Goff on February 11, 2009

in Marketing,Web Design Resource

I encourage all of my clients to sign up for google analytics. It is free. It is easy to install on your website or blog, and it gives incredibly useful information about your website traffic. Everybody is tightening their budgets right now, and where to place your online advertising dollars is a big question. Not [...]

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Creating an avatar image with gravatar

by Heather Goff on February 3, 2009

in Blogging,Marketing,Social Media,Tutorials

Ever wonder why images or photographs sometimes appear next to people’s comments on blogs?  Those images are called avatars, and it is really easy to create an avatar image for yourself. You, too, can have a photograph or icon that will follow your comments around the internet. Why would you want to do that? For [...]

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Working with slideshowpro in wordpress.

by Heather Goff on January 5, 2009

in Blogging,Marketing,Slide Shows,Tutorials,Web Design Resource

Today I had the good fortune of speaking with a new designer/photographer/videographer  that I will be collaborating on a website with. I mean “new” in that this will be the first time I have worked with them. They introduced me to slideshowpro, and we want to create a wordpress website that embeds slideshowpro photo and [...]

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